Super Bowl XLVIII Commercial Analysis

Super Bowl XLVIII Commercial Analysis

superbowl commercialsby: Jake H., staff writer

            While this may not have been the best time for the Super Bowl, (as well as the commercials), that’s not to say we got jacksquat. I have to say though, there were some really meaningful deep commercials, not just the usual silly, surreal, unidentifiable commercials were you don’t know what it’s advertising for until the end (I’m looking at you Budweiser). What really pulled on the heart-strings, with an underlying deep message of trusting science and technology and finally moving forward with finding cures or answers to horrible ailments (blindness, hearing loss, and ALS), with none other than Steve Gleason, a former NFL player who has come down with Lou Gehrig’s disease narrating the whole entire commercial, mix some footage of a deaf girl hearing for the first time and an elderly man painting again, and you know you’ve done a good job Microsoft. Of course on the brighter, unidentifiable side of things, we have another “meaningful” commercial from none other than John McClane himself, Bruce Willis…telling you to hug people you care about, nice one Honda, you really make me want to buy cars (In all seriousness, it had a warm, fun message). This really was a year for controversial commercials (only controversial to ignorant racists/bigots to be honest) such as the Cheerios commercial, Gracie. Interracial couples? ALERT THE MASSES! Again in all seriousness this one was pretty touching, and admittedly satisfying because of how they keep making these amidst the backlash the first commercial featuring this couple got, nice to see Cheerios still cares. Speaking of controversial and bigots, the commercial by Coca-Cola, America the Beautiful, was whipped repeatedly on social networks for the American Nation Anthem being sung in different languages. Listen, not everyone in America speaks English, or is all the same race, this commercial just shows how Coke of all things is not above overcoming adversity. To top it all off though (And sorry for not mentioning the movie commercials, I didn’t see the Captain America one, Spider-man was ok, and the new Marky-Mark movie featuring the Transformers actually looks pretty good) my favorite commercial of the Super Bowl 48 commercial of all time has to be, the Radio Shack commercial. I have to face it, I’m a sucker for 80’s movies, and the 80’s in general, and this commercial DOESN’T disappoint, uh-uh, no siree, this is one for the books. Cliff Clavin, 1984 Olympics Mary Lou Retton, Chuckie, Hulk Hogan, ALF, Ponch, the California Raisins, Q*Bert, Richard Simmons, Teen Wolf, Devo, Twisted Sister (I think), Bo-Bo, the Delorean, and NO ARNOLD SCHWARZENEGGER? Oye, well besides NO Terminator, this commercial sure is a treat, it’s a love letter to the 80’s cheese all of us enjoy, and it doesn’t fail to crack me up each time I see it.

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